We’re barely into the month of August and I’m already thinking about finding this year’s “must have” Christmas gift.
Fisher-Price has announced that starting on August 5th, we will have the chance to get a jump on the hottest toy of the holiday season as retailers offer the opportunity to pre-order the already acclaimed new Elmo Live. This pre-order opportunity offers the best chance of purchasing the Elmo Live doll on October 14th when it goes on sale in stores nationwide.
Just like the phenomena of Tickle Me Elmo in 1996 and TMX Elmo in 2006, there’s already a buzz about the newest Sesame Street sensation. Elmo Live debuted at New York Toy Fair in February – the toy industry’s major event – and instantly became the talk of the show. Video footage featuring a sneak peek of the toy quickly spread throughout the Internet with postings on thousands of blogs and websites. With all of the excitement, top toy retailers are already planning major events to support the toy’s launch on October 14th.
This year, in an attempt to fill the expected crush of consumer demand, Fisher-Price is working with retailers including Wal-Mart, Toys“R”Us, Target, Kmart, amazon.com, eToys.com and more, to offer a special opportunity to pre-order the toy online at their individual websites.
“We would like to see that everyone who wants an Elmo Live will be able to get one,” says Neil Friedman, president of Mattel Brands. “This pre-order opportunity offers the best chance to those who order now that they will have Elmo Live on October 14th when it goes on sale in stores nationwide.”
This pre-order opportunity helps Fisher-Price and the retailers gauge early consumer demand, while there is still some time to adjust production plans to increase the total number of products to be manufactured. And for those who order now, it is a good bet that product will be available for them, if supply is tight later in the season.
Simply magical best describes the new Elmo Live. In this truly life-like creation, for the first time ever, Elmo seems to actually be speaking as his mouth opens and closes just like the real Muppet, Elmo, from Sesame Street. His mannerisms are right on target as his head moves back and forth as he speaks. He waves his arms, sits and stands, even crosses his legs, all the while telling stories and jokes, singing songs and playing games. Children can activate the magic with a tickle or a squeeze of Elmo’s foot, tummy, back or nose.
This is the most life-like Elmo ever developed, according to Gina Sirard, Fisher-Price vice president of marketing. “With today’s technology, we’ve been able to make the magic between child and toy even more seamless and exciting than ever,” she says. “This Elmo is packed with unprecedented movement and an abundance of creative content, never before featured in a plush product.”
My 18-month old son Aidan has recently discovered Elmo and Sesame Street, I think I may have to pre-order Elmo Live for him. Elmo Live is recommended for children 18 months and up. It will retail for approximately $59.99.
~Elaine of Her Big Idea Blog and Social Network has an Internet Radio Show on BlogTalkRadio.
