Show 010 – Moby Wrap Interview and Lots of Her Big Idea News!

moby wrap 

I have lot’s of great news this week! 

On Business Tip Tuesday on PoshMama.com, I wrote an article on how to spruce up your press release using the Associated Press Styleguide.  Click on over to the PoshMama Online Magazine and Social Network for the complete story.  And check out next Tuesday for more AP Style tips on PoshMama.com!

This week’s BlogTalkRadio interview is going to be great!  I’m going to interview Moby Wrap co-Founder Simone.  Moby Wrap was created by two mothers in search of the perfect baby carrier. After extensive research, including the sampling of countless slings and wraps, their solution was a variation of a time-tested European carrier. Wherever they went, they would be approached by people wanting one, and it wasn’t long before the constant demand put the two moms in the supply business.

You can listen to the live interview on BlogTalkRadio on Wednesday, June 4 at 11 a.m. Pacific / 2 p.m. Eastern.  To join the live chatroom, go to BlogTalkRadio and get yourself a profile.  You can also ask Simone a question by calling (646) 200-4281 during the live show.

And remember, archives of all of my Internet Radio Shows are available on either HerBigIdea.com or on BlogTalkRadio.

Also, Her Big Idea now has a Facebook page! So hop on over to Facebook and become one of our friends, fans or join our group!

Elaine of Her Big Idea has an Internet Radio Show on BlogTalkRadio and writes for Posh Mama Online Magazine and Social Network every Tuesday.

 [audio:http://www.blogtalkradio.com/herbigidea/2008/06/04/show-010-interview-with-moby-wrap-co-founder-simone.mp3] 

Business Tip Tuesday on PoshMama.com: How to Write a Feature Release

 

Today on Business Tip Tuesday on PoshMama.com I write about how to write a feature news release.

Feature releases normally appear in the “lifestyles” or “living” sections of a newspaper. I give guidelines on writing a professional feature release and breakdown its components!

Tomorrow, Tuesday, May 20 at 6 p.m. Pacific is the last day to enter the Wupzey Highchair Food Catcher contest! The winner will be announced Wednesday on my Internet Radio on BlogTalkRadio. Listen live, Wednesdays 2 pm EDT / 11 am PDT.

And remember to live your life to aspire and inspire with HerBigIdea.com.

Elaine of Her Big Idea, writes for Posh Mama Online Magazine and Social Network every Tuesday.

Featured Fridays – Q&A with “List Plan It” Owner Jennifer Tankersley

Today’s Friday Featured Female is Jennifer Tankersley from ListPlanIt.com. List Plan It is a wonderful web resource where members can access over 300 printable lists and planning pages in PDF format and save them on to their computer and use them to organize their busy lives. You can find grocery lists and menu planning, holiday and party planning, calendars and to do lists.  It’s every list you need in one convenient place! 

Tell me about your products on ListPlanIt.com.
Until recently, the main thing offered at ListPlanIt.com has been access to the more than 300 lists and planning pages available to members for either 3 or 12 month subscriptions. Just this week, however, ListPlanIt.com has launched a new line of ePlanners (like eBooks)! This way, someone looking for just one type of list, such as meal planning, will be able to focus on the topic of her choice. Each ePlanner can be purchased for just $4.95 and has between 10 and 25 lists and planning pages all of the same topic such as baby, financial, birthday, holiday, travel, and more.

What is the difference between a membership and ePlanners? And can you buy a list individually?
Memberships give you access to everything ListPlanIt.com has to offer – including the new pages that are frequently being created. No need to store anything on your hard drive (unless you want to). You can also type into the pages that can be accessed as a member. The lists in each ePlanner are downloaded to your computer and yours to keep forever. You can narrow the lists and planning pages that you need down to a certain topic instead of committing to the entire selection available at ListPlanIt.com.

How did you come up with the idea for your product?
I’ve always been a list maker, but found that motherhood took the art of listmaking to a whole new level. One night as I was preparing for bed, I was mentally making a list of all the lists I needed to make for the following day and thought it would be great if all I had to do was just print out a form and fill in my own information. Suddenly, the concept for ListPlanIt.com was born! I sat right down and made a list of list ideas and in 30 minutes had over 500 pages that I would like to make.

When did you start your blog and why?
I reserved a blog back in September, but found little motivation to get started even though I kept reading how great a blog could be for your business. In January, the format of the Top 10 style of lists hit me and suddenly List Mama Blog was born. I was worried that blogging would take up too much of my already precious time, but I love it! I enjoy the opportunity to look for topics that would be meaningful to both myself and to my readers. Being a mom certainly has a plethora of interesting topics.

How do you come up with the lists you on your site?
Basically, if I need it myself, then there is a list for it. There are a few pages that I created for people that I would never use, but mostly I encounter a scenario where I think, “It sure would be nice to have a list (or record or journal or log or timetable) for that!” and then I make it.  I love the creative part of it!

What list or lists do you use most in your every day life?
My most frequently used lists are the Grocery List, Menu Planner, Daily Planner, Weekly Planner, Monthly Cleaning Schedule, Contact pages (address book), Newsletter Lineup, Goals and Achievements, almost all of the Financial pages in the Finance section, and since I have 3 children, I am very often printing pages for birthday/holiday planning.

What does the future hold for ListPlanIt.com?
I hope to begin to work with professional life coaches and organizers. Lists can really help people gain control of their lives once they learn to prioritize. I am also hoping to eventually put the lists and planning pages into print form and sell as a kind of workbook.

What are some of your favorite websites for business and pleasure?
Oh, there are so many out there! I LOVE Allrecipes.com, Amazon, Cafemom.com, BlogCatalog.com, ConstantContact.com, Craigslist.org.

Is there any advice you would like to give someone who is thinking about starting a business?
Yes, pick something that you can really stand behind and feel passionate about. I have had so many business ideas in my life, but not until this one came along did I really feel like I could make a go of it. Because I love the concept of ListPlanIt.com, I can throw myself wholeheartedly into developing, promoting, and maintaining the business. It takes a LOT of work! I had the misunderstanding that a website would be easy and that after I created the content, I could jut sit back and watch people flock. I have learned that that was wrong. It takes a lot of time and energy, just like any business. Thankfully, I LOVE it! It is difficult to pry me from my computer during the day. Since I have 3 young children, I don’t get to spend as much time with it as I would like to, but I certainly work as often as I have the chance.

Check out Jennifer’s Blog at : List Mama Blog:  Lists of Lists for List-Lovin’ Mamas 

Enter to win a ListPlanIt Yearly Membership
ListPlanIt.com is offering a special contest to HerBigIdea’s readers and listeners. Enter to win a chance to win a yearly membership to ListPlanIt.com (retail value $29.95). As a member, you will have access to over 300 lists and planning pages such as grocery lists, menu planning pages, birthday/holiday planning pages, to do lists, calendars, packing lists, and so much more.

To enter:
1. Go to the ListPlanIt website and find three (3) lists you could use in your everyday life.
2. Write a comment in this blog post saying which three lists you would use in your everyday life.

Rules:
1. You must be at least 18 years of age to enter.
2. One entry per person.
3. All entries must be submitted by 11:59 p.m. Pacific on May 29, 2008.

Until next week. Remember to live your life to aspire and inspire with HerBigIdea.com.

Elaine of Her Big Idea, writes for Posh Mama Online Magazine and Social Network every Tuesday.

Show 007 – Interview with Johanna from Wupzey High Chair Food Catchers

Johanna is the managing director of Neat Baby, LLC and the inventor of the Wupzey Highchair Food Catcher.  Johanna created the high chair food catcher to be lightweight, compact and durable and to catch and contain all of baby’s crumbs and messy food. It easily attaches and detaches to a highchair. 

The featured artist was Ingrid Michaelson with her song “The Way I Am.” You’ll find yourself humming this catchy tune throughout the day. Go Amazon.com to purchase her CD or download her MP3!

Plus a Giveaway and Discount!

Johanna was generous enough to donate a Wupzey Highchair Food Catcher to a reader/listener of HerBigIdea.com.  Just go to the Wupzey website and pick out a color and pattern then write a comment in the comments section of this post.  A winner will be chosen on Tuesday, May 20 and announced on the Her Big Idea Internet Radio Show on BlogTalkRadio next week!  Good luck!

If you can’t wait for the contest and have to have the Wupzey Highchair Food Catcher for your little one,  Johanna is also offering 20% off discount off the total purchase with coupon code “HBI.”

Until next week. Remember to live your life to aspire and inspire with HerBigIdea.com.

Elaine of Her Big Idea, writes for Posh Mama Online Magazine and Social Network every Tuesday.

[audio:http://www.blogtalkradio.com/HerBigIdea/2008/05/14/Show-007-Interview-with-Johanna-from-Wupzey-High-Chair-Food-Catchers.mp3]

Business Tip Tuesday On PoshMama.com: Types of News Releases

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Today on “Business Tip Tuesday” on PoshMama Online Magazine and Social Network we talk about the two different types of news releases: the press release and the feature release.  In the article you will also find out reasons to send out each type of release.For more information about news releases and feature releases, remember to check out PoshMama next Tuesday, May 20, to learn the basics of writing a feature release and on Tuesday, May 27, to discover how to write a news release.

Remember to live your life to aspire and inspire with HerBigIdea.com.

Elaine of Her Big Idea, writes for Posh Mama Online Magazine and Social Network every Tuesday.

Featured Fridays – Q&A with Joli Bebe Boutique

I discovered Joli Bebe Boutique while looking through press releases. I was impressed with its organic products for both baby and mother as well as its commitment to donate 1% of its sales to charities.Joli Bebe® Boutique, carries the Joli Bebe Organic Brand that include infant and toddler apparel, organic stuffed toys, organic accessories. It also sells the Jolie Maman brand of organic nursing and maternity apparel.

Here is the Q & A session with Kristen Schwartz, one of the two owners of Joli Bebe Boutique.

When did Joli Bebe Boutique open?
Joli Bebe Boutique, was founded in 2005.

Did you always sell organic products for infants, toddlers as well as pregnant and nursing mothers?
We started with our own Joli Bebe Organic brand of organic infant apparel which has grown considerably over the past 2 years. We have begun to dive into organic nursing and maternity apparel but we are moving much slower with the Jolie Maman line.

How did you become interested in selling organic clothing?
With my first pregnancy I began to think about the choices I could make to better the world for my baby, I paired that with my dream of one day running a baby boutique and the two ideas became Joli Bebe Boutique which is the Joli Bebe Organic brand

I noticed you give 1% of your sales back to the planet. In 2007 it was The Wild Dolphin Project. Where are your 2008 donations going?
With our membership with 1% for the Planet we are given a vast choice of non profits to choose from for our yearly donations. The choices range from wild life conservation to global warming, we chose to donate to wildlife conservation because it continues with our company’s mission and our brand idea.

Your products are in some great online and brick and mortar stores, how did you go about getting your products sold there?
As owners we work around the clock reaching out to potential retailers, sending seasonal marketing materials, we also have regional sales reps that visit stores and sell our products.

What success have you had with sending out press releases?  And which wire service have you found to be the best?
We have had moderate success with press releases, in the past we have used 24 hr press release, and PR Web, the last press release we sent through Free Press Release, it all seems pretty equal when considering follow up.

What does the future hold for Joli Bebe Boutique?
We are about to expand and be sold in one of the best upscale grocers, we are very excited and know that this expansion with aid many more growth opportunities.

What are some of your favorite websites for business and pleasure?
Ebay.com, bluefly.com, and of course, jolibebeboutique.com

Is there anything else you would like to add about your company?
Joli Bebe Boutique, LLC and its Joli Bebe Organic brand is founded and owned by sisters Kristen Schwartz and Sara Smith, it is 100% women owned, we believe in the betterment of our planet and we hope to make a large impact by starting with the smallest of creatures.

Please click here for a store near you!

And remember to live your life to aspire and inspire with HerBigIdea.com

Show 006 – Interview with Karin from Ah Goo Baby Inventor of The Plush Pad

This week’s show was a re-broadcast of a live interview with President and Founder Karin from Ah Goo Baby from earlier in the day. We had some minor technical difficulties with the live show but luckily I was able to fix show and keep Karin’s great interview. And a special thank you to Karin for being patient during those minor difficulties!

As I mentioned, Karin’s company is Ah Goo Baby (named after the sweet sound her first daughter made while learning to talk). Karen and her husband invented The Plush Pad, a portable baby changing station with a patented memory foam insert.  Any baby would love getting changed in comfort, luxury and style with The Plush Pad.

Not only is The Plush Pad for alll those on the go changes but the portable changing station can be used as a second diaper changing station in the home or a permanent changing station for parents with limited space. The Plush Pad also comes in adorable prints and is machine washable!!!

Karin felt there was a void in the marketplace for a comfortable, affordable yet luxurious changing pad. While recovering from two c-section Karen was bothered that she had to go up and down the stairs of her two-story house. With her second child Karin improvised and put a foam-changing pad on her kitchen table. But unfortunately the foam rubbed the varnish off her table! She thought, “There has got to be a better way!”

Eventually Karin found a prototype company to create the very first Plush Pad. After about a year of prototypes being mailed back and forth and about seven renditions later, she had her final product. In retrospect, Karin mentioned she probably could have used a local seamstress but was happy with the quality of the end result.

One tip Karin gave during the interview was to always improve your product. “Each time The Plush Pad goes to the manufacturer. We always make subtle improvements to make it better and better each time,” said Karin.

Recently Karin has hired sales reps because after a year of selling, Karin discovered The Plush Pad had to be touched and seen. Her husband did much of the research, cold calling and commission negotiation with the reps. In choosing the reps, they opted for reputable reps who did not represent competing products. The Plush Pad is now in over 50 stores all around the world.

“We expect to be in 150 stores by the end of the year,” said Karin.

To purchase The Plush Pad online or to find a store near you, please go to http://www.ahgoobaby.com.

And remember to live your life to aspire and inspire with HerBigIdea.com!

P.S. Click the player below to listen to the full interview or go to http://www.blogtalkradio.com/herbigidea to listen to this show and others!

[audio:http://www.blogtalkradio.com/HerBigIdea/2008/05/08/Show-006-An-Interview-with-Karin-from-Ah-Goo-Baby-Inventor-of-The-Plush-Pad.mp3]